GIRLS®
Gen Z and the Commodification of Everything
$47.84
- Hardcover
304 pages
- Release Date
23 June 2026
Summary
‘Freya India’s writing is compassionate, gripping, and deeply psychological’ - Jonathan Haidt, author of The Anxious Generation
Coming of age has always been a time of angst and inner turmoil, especially for girls. But today girls have to contend with those worries in a world of AR filters, TikTok plastic surgeons, dating apps, hook up culture, online porn, modern sex-positivity, profit-driven online therapy apps, direct-to-door medication and even fully customisable AI girlf…
Book Details
| ISBN-13: | 9781800754706 |
|---|---|
| ISBN-10: | 1800754701 |
| Author: | Freya India |
| Publisher: | Swift Press |
| Imprint: | Swift Press |
| Format: | Hardcover |
| Number of Pages: | 304 |
| Release Date: | 23 June 2026 |
| Weight: | 616g |
| Dimensions: | 36mm x 163mm x 243mm |

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Critics Review
‘India is a powerful chronicler of contemporary girlhood’s woes… if you want to really understand today’s girls, take India’s advice and go into the real world’ The Times
‘Freya India is an essential voice on Gen Z’ - Scott Galloway, bestselling author and podcast host
‘Freya India’s writing is compassionate, gripping, and deeply psychological’ - Jonathan Haidt, author of The Anxious Generation
‘Freya India has written the definitive analysis of a generation of young women. With terrific reporting, sharp analysis, and some unforgettable sentences, she explains how female insecurity has been captured, branded, and sold for profit by companies and social media platforms. If you want to understand the psychological crisis, India argues, we have to understand the economics behind it. She’s absolutely right’ - Derek Thompson, co-author of Abundance
‘Freya India is one of our sharpest, smartest young writers. A superstar in the making, her writing is the opposite of an Instagram filter - suddenly, you can see everything more clearly’ - Helen Lewis
Freya India
Freya India is the author of the Substack GIRLS, where she writes about the challenges girls and young women face in the modern world, and a staff writer for Jonathan Haidt’s newsletter, After Babel. She has also contributed to publications including The New Statesman, The Spectator and UnHerd.
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