Traction by Gabriel Weinberg, Paperback, 9780241242537 | Buy online at The Nile
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Traction

How Any Startup Can Achieve Explosive Customer Growth

Author: Gabriel Weinberg and Justin Mares  

Paperback

Two successful entrepreneurs offer a comprehensive overview of the various ways startups can achieve strong, sustainable growth, and a guide to choosing the ones that will make the difference

Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. This book teaches you the nineteen channels you can use to build a customer base, and offers a framework to figure out which ones will work best for your business.

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Summary

Two successful entrepreneurs offer a comprehensive overview of the various ways startups can achieve strong, sustainable growth, and a guide to choosing the ones that will make the difference

Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. This book teaches you the nineteen channels you can use to build a customer base, and offers a framework to figure out which ones will work best for your business.

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Description

Two successful entrepreneurs offer a comprehensive overview of the various ways startups can achieve strong, sustainable growth, and a guide to choosing the ones that will make the differenceWhy do so many startups fail? According to entrepreneurs Gabriel Weinberg and Justin Mares, most failed startups make the fatal mistake of putting all their effort into perfecting their product at the cost of reaching out to potential users.Instead, they should be putting half their resources into getting traction. Traction is the essential guide for any startup looking to stay ahead of the curve and start building a user base early in the game. The book offers no one-size-fits-all solution- every startup is unique, so no single method is guaranteed to generate traction. Instead, the authors identify nineteen different traction channels, from viral marketing to trade shows. They offer insights on how to exploit each one to its fullest potential, and provide a framework to test various channels and identify the best one for any startup.

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Critic Reviews

“Anyone-founders, managers, and executives-trying to break through to new customers can use this smart, ambitious book”

The question every founder asks after shipping is always: how do I get traction? This book actually answers it -- Alexis Ohanian, cofounder of reddit The entrepreneurs who walk out of our offices with term sheets walk into them with Traction. It's a pragmatic guide to solving the entrepreneur's number one challenge -- Fred Wilson, partner at USV Traction is a critical guide for entrepreneurs looking to grow and scale their businesses Patrick Vlaskovits, bestselling author of The Lean Entrepreneur This is a must-have, essential book if you want to be good at growth Aaron Ginn, Growth at StumbleUpon Traction is an absolute must. The Bullseye Framework Gabe and Justin layout is probably the greatest tool in my catalog over the past year. Whether you are a seasoned entrepreneur or just getting started, Traction offers a framework that creates efficiency, clarity, and focus. Traction is equal to and should be read alongside The Lean Startup Adam Kearney, Founder & CEO, Saunter Traction belongs on every startup founder's bookshelf. I'm buying copies for the CEOs of my current angel investments Kevin Dewalt, Angel Investor A common question I get is: 'How do I know if my business is getting traction, or how do I get traction for my business, or how do I get users?' Traction answers all of these questions and more -- James Altucher, author of Choose Yourself.

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About the Author

Gabriel Weinberg (Author)Gabriel Weinberg is the founder and CEO of the multi-billion dollar internet privacy company, DuckDuckGo. He contributes to a number of publications including Medium and is the co-author of Traction.Justin Mares (Author)Justin Mares is the founder of two startups and former Director of Revenue at Exceptional, a software company that was acquired by Rackspace in 2013.

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Product Details

Publisher
Penguin Books Ltd | Portfolio Penguin
Published
29th October 2015
Pages
240
ISBN
9780241242537

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