Paperback
Crossing the Chasm: Bridging the gap between innovation and mainstream success.
3rd Edition Crossing the Chasm
Marketing and Selling Disruptive Products to Mainstream Customers
$44.71
- Paperback
288 pages
- Release Date
28 January 2014
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Summary
The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing.
With over a million copies sold, Geoffrey A. Moore’s classic has become the definitive model for any company launching disruptive innovations.
Why do most high-tech ventures fail? They fall into the chasm–the vast gap between the first wave of visionary early adopters and the lucrative mainstream market. If you …
Book Details
| ISBN-13: | 9780062292988 |
|---|---|
| ISBN-10: | 0062292986 |
| Author: | Geoffrey Moore |
| Publisher: | HarperCollins Publishers Inc |
| Imprint: | HarperCollins Publishers |
| Format: | Paperback |
| Number of Pages: | 288 |
| Edition: | 3rd |
| Release Date: | 28 January 2014 |
| Weight: | 216g |
| Dimensions: | 28mm x 135mm x 204mm |
| Series: | Collins Business Essentials |
A-Format111 × 178 mm
B-Format130 × 198 mm
135 × 204 mm
C-Format153 × 234 mm
A4210 × 297 mm
mm / in
About The Author
Geoffrey Moore
Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.
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