Hardcover
The wild, unforgettable rise of Crocs and its maverick founder.
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Croc

How I Invented the World’s Most Popular Shoe, became a Massive Success, and Nearly Destroyed Myself---in 15 Easy Lessons

RRP$49.48

$46.15

  • Hardcover

    272 pages

  • Release Date

    19 November 2026

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Summary

Lessons on life and business you are guaranteed to find nowhere else.

Croc tells the true, larger-than-life story of George “Boe” Boedecker, Jr.: his fire to succeed, his “don’t just break the rules but make up new ones” attitude, his partners, his light-bulb moment, and then the explosion—in more ways than one—of Crocs.

This is a modern-day tale of lovers and haters, rivals and thieves, the hard partying, the strongest man in the world and the Mexica…

Book Details

ISBN-13:9781400255429
ISBN-10:1400255422
Author:George Boedecker Jr.
Publisher:HarperCollins Focus
Imprint:HarperCollins Leadership
Format:Hardcover
Number of Pages:272
Release Date:19 November 2026
Dimensions:152mm x 229mm
A-Format
B-Format
Croc by George Boedecker Jr. - ISBN: 9781400255429
152 × 229 mm
C-Format
A4
mm / in
About The Author

George Boedecker Jr.

George “Boe” Boedecker Jr. has lived at a speed that most of us don’t attempt even for a day, much less a lifetime. He is an entrepreneur and humanitarian as well as the principal founder and creative force behind Crocs, Inc., where he served as CEO for 2.5 years. During his tenure, Crocs grew from an eight-person startup into an industry giant. Once deemed the fastest growing footwear company on the planet, George’s success at Crocs culminated in the largest IPO in the history of the shoe industry. The original Crocs model is still their best-selling product and has generated billions of dollars in sales and millions of units sold. He continues to be involved with the company by developing Latin American markets and airport kiosk locations worldwide. George takes particular pride in his philanthropic accomplishments, including the 2006 creation of the Anthony H. Kruse Foundation through an endowment left to him by his good friend and business partner. In 2009, George consolidated all of his charitable endeavors into one entity, The Boedecker Foundation, which helps fund nonprofit organizations that inspire positive change around the world. George’s personal wealth, derived from the formation of Crocs, Inc., and coupled with the estate left to him for philanthropic purposes, has allowed him to make a meaningful difference in people’s lives. As if that’s the whole story …

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