China's Next Strategic Advantage
From Imitation to Innovation
- Paperback
304 pages
- Release Date
15 September 2017
Summary
A book for everyone who does business with China or in China.The history-making development of the Chinese economy has entered a new phase. China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by global ambition, China is establishing itself at the forefront of technological innovation. Western businesses need to prepare for a tidal wave of innovation from China that is about to hit Western markets, and Chinese businesses need to un…
Book Details
| ISBN-13: | 9780262534758 |
|---|---|
| ISBN-10: | 0262534754 |
| Author: | George S. Yip, Bruce McKern |
| Publisher: | MIT Press Ltd |
| Imprint: | MIT Press |
| Format: | Paperback |
| Number of Pages: | 304 |
| Release Date: | 15 September 2017 |
| Weight: | 279g |
| Dimensions: | 229mm x 152mm x 16mm |
| Series: | China's Next Strategic Advantage |
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About The Author
George S. Yip
George S. Yip is Emeritus Professor of Marketing and Strategy at Imperial College Business School in London and coauthor of China’s Next Strategic Advantage- From Imitation to Innovation (MIT Press). He divides his time among Boston, London, and Maine.Bruce McKern is former director of Stanford University’s Sloan Master’s Program, Visiting Professor at CEIBS, and Visiting Research Fellow at Oxford University and INSEAD.
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