The Transformation Myth
Leading Your Organization through Uncertain Times
$39.07
- Paperback
248 pages
- Release Date
11 July 2023
Summary
How companies can adapt in an era of continuous disruption - a guide to responding to such acute crises as COVID-19.
When COVID-19 hit, businesses had to respond almost instantaneously—shifting employees to remote work, repairing broken supply chains, keeping pace with dramatically fluctuating customer demand. They were forced to adapt to a confluence of multiple disruptions inextricably linked to a longer-term, ongoing digital disruption. This book shows that companies that use disru…
Book Details
| ISBN-13: | 9780262546034 |
|---|---|
| ISBN-10: | 0262546035 |
| Author: | Gerald C. Kane, Rich Nanda |
| Publisher: | MIT Press Ltd |
| Imprint: | MIT Press |
| Format: | Paperback |
| Number of Pages: | 248 |
| Release Date: | 11 July 2023 |
| Weight: | 369g |
| Dimensions: | 229mm x 152mm |
| Series: | Management on the Cutting Edge |
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About The Author
Gerald C. Kane
Gerald C. Kane is the C. Herman and Mary Virginia Terry Chair in Business Administration at the University of Georgia’s Terry College of Business. Anh Nguyen Phillips is Research Director for Deloitte’s Global CEO Program. Jonathan R. Copulsky is Senior Lecturer of Marketing at Northwestern University. Kane, Phillips, and Copulsky are coauthors of The Technology Fallacy- How People Are the Real Key to Digital Transformation (MIT Press).
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