Sustainable Marketing Strategies
Principles and Practices for Responsible and Ethical Marketing
$70.51
- Paperback
352 pages
- Release Date
24 November 2026
Summary
Explore how sustainability can be embedded into contemporary brand and marketing strategy.
Sustainable Marketing Strategies by Gillian Wilson, provides postgraduate, MBA and upper-level undergraduate students with a clear and applied framework for understanding, critiquing and implementing sustainability within marketing practice. Designed for courses in ethical, responsible and sustainability marketing, this textbook aligns closely with class learning outcom…
Book Details
| ISBN-13: | 9781398622647 |
|---|---|
| ISBN-10: | 1398622648 |
| Author: | Gillian Wilson |
| Publisher: | Kogan Page Ltd |
| Imprint: | Kogan Page Ltd |
| Format: | Paperback |
| Number of Pages: | 352 |
| Release Date: | 24 November 2026 |
| Weight: | 666g |
| Dimensions: | 15mm x 170mm x 240mm |
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Gillian Wilson
Gillian Wilson is Professor in Sustainable Marketing at IE University, Spain, and also lectures at Porto Business School, Portugal. She is a consultant in sustainable marketing with 25 years of international experience across in-house roles in multinational corporations, agency work, consulting, and academia. Her early career included trade and marketing positions at companies such as Kellogg’s, Heineken, and NH Hotels.
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