Enchantment
How to Charm, Influence and Persuade
- Paperback
240 pages
- Release Date
12 June 2012
Summary
How to Enchant Like Apple, by Their Former Chief Evangelist
Enchantment: 1) To charm, delight, enrapture
How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others?
According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds.
The book explains all the tactics you need to …
Book Details
| ISBN-13: | 9780241953655 |
|---|---|
| ISBN-10: | 0241953650 |
| Author: | Guy Kawasaki |
| Publisher: | Penguin Books Ltd |
| Imprint: | Penguin Books Ltd |
| Format: | Paperback |
| Number of Pages: | 240 |
| Release Date: | 12 June 2012 |
| Weight: | 170g |
| Dimensions: | 15mm x 129mm x 198mm |
You Can Find This Book In
Critics Review
The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential. – Sir Richard Branson, Founder of the Virgin Group
Read this book to create a company as enchanting as Apple. – Steve Wozniak, co-founder of Apple
Informative, concise guide from one of America’s most influential and, yes, enchanting entrepreneurs. * Kirkus *
Guy Kawasaki
Guy Kawasaki is a venture capitalist, serial entrepreneur and the author of nine books, including the bestseller The Art of the Start and Reality Check. Previously he was an Apple Fellow at Apple Computer, Inc and worked on the launch of the original Macintosh in the mid 1980s.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.