Fashion Promotion
Building a Brand Through Marketing and Communication
$62.68
- Paperback
168 pages
- Release Date
8 April 2021
Summary
Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of influencers and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations.
From marketing, PR and collaboration to …
Book Details
| ISBN-13: | 9781350090279 |
|---|---|
| ISBN-10: | 1350090271 |
| Author: | Gwyneth Moore |
| Publisher: | Bloomsbury Publishing PLC |
| Imprint: | Bloomsbury Visual Arts |
| Format: | Paperback |
| Number of Pages: | 168 |
| Edition: | 2nd |
| Release Date: | 8 April 2021 |
| Weight: | 379g |
| Dimensions: | 12mm x 160mm x 228mm |
| Series: | Basics Fashion Management |
Critics Review
This a refreshing update, a wealth of diverse information that is applicable to any Fashion student, on any career level, to take in and move forward in the Fashion Industry. These concepts are well recognized with relevant industry insiders. * Carmen Carter, El Centro College, USA *
This book is a comprehensive, though easy-to-read, and up-to-date source on fashion promotion. Covering both creative and managerial aspects and containing case studies, interviews, and exercises; this visually rich book is an excellent read for students and recent graduates of undergraduate fashion programmes. * Nazli Alimen, Birmingham City University, UK *
Gwyneth Moore
Gwyneth Moore is a lecturer in Fashion Promotion at the University of South Wales. She has worked for more than 15 years in the design, communications and media industries, managing a variety of campaigns that have included public relations, marketing, social media and design disciplines.
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