International Business Strategy in Complex Markets
$444.03
- Hardcover
384 pages
- Release Date
11 June 2020
Summary
In this revised second edition, Hans Jansson develops and applies an international business and marketing strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing business in complex and turbulent emerging markets, stressing the strategic importance of the natural environment.
Taking a holistic perspective that integrates stakeholder and shareholder views, this textbook employs an innovative network insti…
Book Details
| ISBN-13: | 9781839101816 |
|---|---|
| ISBN-10: | 1839101814 |
| Author: | Hans Jansson |
| Publisher: | Edward Elgar Publishing Ltd |
| Imprint: | Edward Elgar Publishing Ltd |
| Format: | Hardcover |
| Number of Pages: | 384 |
| Edition: | 2nd |
| Release Date: | 11 June 2020 |
| Weight: | 786g |
| Dimensions: | 169mm x 244mm |
Critics Review
- Tiia Vissak, Journal of East European Management Studies
‘International Business Strategy in Complex Markets is a thorough study of how European multinationals located in mature markets have managed to enter complex emerging markets and how they have solved various problems.’ – Tiia Vissak, Journal of East European Management Studies
Hans Jansson
Hans Jansson is affiliated with Linnaeus University in Sweden.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.