International Business Strategy in Complex Markets
$149.00
- Paperback
384 pages
- Release Date
11 June 2020
Summary
In this revised second edition, Hans Jansson develops and applies an international business and marketing strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing business in complex and turbulent emerging markets, stressing the strategic importance of the natural environment.
Taking a holistic perspective that integrates stakeholder and shareholder views, this textbook employs an innovative network insti…
Book Details
| ISBN-13: | 9781839101830 |
|---|---|
| ISBN-10: | 1839101830 |
| Author: | Hans Jansson |
| Publisher: | Edward Elgar Publishing Ltd |
| Imprint: | Edward Elgar Publishing Ltd |
| Format: | Paperback |
| Number of Pages: | 384 |
| Edition: | 2nd |
| Release Date: | 11 June 2020 |
| Weight: | 654g |
| Dimensions: | 169mm x 244mm |
Critics Review
‘International Business Strategy in Complex Markets is a thorough study of how European multinationals located in mature markets have managed to enter complex emerging markets and how they have solved various problems.’ – Tiia Vissak, Journal of East European Management Studies
Hans Jansson
Hans Jansson is affiliated with Linnaeus University in Sweden.
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