HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)
$40.49
- Paperback
224 pages
- Release Date
3 March 2026
Summary
Put customers at the core of your business.
If you read nothing else on marketing, read this book. We’ve chosen a new selection of current and classic Harvard Business Review articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth.
This book will inspire you to:
- Align your sales and marketing teams for maximum impact
- Measure the real…
Book Details
| ISBN-13: | 9798892793049 |
|---|---|
| Author: | Harvard Business Review, Theodore Levitt, Fred Reichheld, Roger L. Martin, Sandra Matz |
| Publisher: | Harvard Business Review Press |
| Imprint: | Harvard Business Review Press |
| Format: | Paperback |
| Number of Pages: | 224 |
| Release Date: | 3 March 2026 |
| Weight: | 258g |
| Dimensions: | 139mm x 209mm |
| Series: | HBR's 10 Must Reads |
Harvard Business Review
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 9 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organisations more effectively and to make a positive impact.
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