Health Communication Research Measures
$44.64
- Paperback
309 pages
- Release Date
10 November 2015
Summary
This volume presents state-of-the-art reporting on how to measure many of the key variables in health communication. While the focus is on quantitative measures, the editors argue that these measures are centrally important to the study of health communication. The chapters emphasize constructs, scales, and up-to-date reports and evidence about key social science constructs and ways of measuring them, whether your interest is in patient-provider dyadic communication, uncertainty management, s…
Book Details
| ISBN-13: | 9781433129025 |
|---|---|
| ISBN-10: | 1433129027 |
| Author: | Do Kyun Kim, James W. Dearing, Gary L. Kreps |
| Publisher: | Peter Lang Publishing Inc |
| Imprint: | Peter Lang Publishing Inc |
| Format: | Paperback |
| Number of Pages: | 309 |
| Release Date: | 10 November 2015 |
| Weight: | 420g |
| Dimensions: | 225mm x 150mm |
| Series: | Health Communication |
About The Author
Do Kyun Kim
Do Kyun Kim is Associate Professor and Richard D’Aquin BORSF Endowed Professor in the Department of Communication at the University of Louisiana. His research interests are in the areas of health communication and organizational communication, focusing on the diffusion of worthy behaviors and innovations.
James W. Dearing is Professor and Chairperson of the Department of Communication at Michigan State University. He studies the diffusion of innovations and scale up strategies for social innovations.
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