The Transformation Principles

“In a world defined by political, economic, and societal upheaval, leaders are challenged not only to navigate the waves of uncertainty but also to build a lasting legacy. The Transformation Principles serves as a guiding light, illuminating the path to innovation that benefits the greater good.” —Bill McDermott, Chairman and CEO, ServiceNow “The Transformation Principles challenges us to rethink our assumptions, embrace uncertainty, and lead with curiosity and generosity. It is a manifesto for leaders across sectors to build organizations that are not only profitable but also purposeful.” —Bob Sternfels, Global Managing Partner, McKinsey & Company “An important read for any leader seeking to create an enduring company. His insights on the importance of being positive, mission-driven, fostering innovation, and embracing a growth mindset are essential for thriving in today’s rapidly evolving landscape.” —Adena Friedman, Chair and CEO, Nasdaq “The Transformation Principles is both timely and essential … This book offers a path on how organizations can adapt to uncertainty and complexity without losing sight of the broader goal: inclusive development. It is a must-read for leaders who want to build resilient, future-ready organizations that thrive in a connected yet divided world.” —Natarajan Chandrasekaran, Chairman, Tata Sons “Hemant puts words to what the next wave of founders already feel in their gut: building without a soul is a dead end. The Transformation Principles is the field manual for building 100-year companies that compound mission, market, and moral purpose. Read it and you’ll stop asking ‘How do I flip this?’ and start asking ‘How do I fix the world—and build real lasting abundance for all of us?’” —Garry Tan, President and CEO, Y Combinator

Hemant Taneja is the CEO of the global investment and transformation company General Catalyst. He is a multi-year Midas List investor, a best-selling author, and a founder. His career includes early investments in market-leading companies like Stripe, Samsara, Snap, ClassDojo, Grammarly, Gusto, Applied Intuition, and Anduril. He has also hatched numerous companies like Commure, Tendo and Livongo, which was acquired by Teladoc in an $18.5B merger, the largest in digital health history.

Kevin Maney is a veteran journalist, essayist, bestselling author, and TV commentator, focusing on the technology industry and its history. His firm, Category Design Advisors, has helped company leadership teams all over the world identify and design new market categories.

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