Hardcover
Master AI-powered pricing strategies for revenue growth.
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The Pricing Playbook
A Practical Guide to Revenue Growth Management in the Age of AI
RRP$61.95
$50.31
- Hardcover
304 pages
- Release Date
29 June 2026
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Summary
An in-depth and up-to-date discussion of pricing strategy that incorporates the latest developments in generative AI
In The Pricing Playbook: A Practical Guide to Revenue Growth Management in the Age of AI, author Ingo Reinhardt delivers a uniquely insightful discussion of the theoretical underpinnings of pricing. He also presents detailed instructions for using that theory to construct a revenue growth management framework that will guide the pricing strateg…
Book Details
| ISBN-13: | 9781394396900 |
|---|---|
| ISBN-10: | 1394396902 |
| Author: | Ingo Reinhardt |
| Publisher: | John Wiley & Sons Inc |
| Imprint: | John Wiley & Sons Inc |
| Format: | Hardcover |
| Number of Pages: | 304 |
| Release Date: | 29 June 2026 |
| Weight: | 476g |
| Dimensions: | 23mm x 155mm x 231mm |
A-Format111 × 178 mm
B-Format130 × 198 mm
155 × 231 mm
C-Format153 × 234 mm
A4210 × 297 mm
mm / in
About The Author
Ingo Reinhardt
INGO REINHARDT has close to two decades’ experience in pricing and revenue growth management and has worked with hundreds of professionals in the field.
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