Iron Hope

James Lawrence should be considered one of the greatest endurance athletes of all time. Iron Hope proves that with a little direction, we can all develop the mental toughness to accomplish anything we set our mind to. This is essential reading for anybody with goals – not just athletes – Cameron Hanes, New York Times bestselling author of Endure
James Lawrence’s feats of voluntary endurance just might be the greatest in human history. Less appreciated is his incredible ability to galvanize community, empowering countless people across the world to glean inspiration from his Iron Cowboy alter ego and reach higher. Laden with incredible stories told with candor and vulnerability, Iron Hope, reveals all, including the mindset required to achieve the impossible with takeaways certain to improve the lives of all who brave the pages of this remarkable book – Rich Roll, author of Finding Ultra and host of The Rich Roll Podcast
James Lawrence’s story is an example of excellence in service to others. He undertook his difficult endeavour not only to raise money for charity, but because he wants people to have better lives. His story will inspire you to overcome obstacles, show gratitude for the freedoms you’ve been given, and always do a little more – Gary Sinise, New York Times bestselling author of Grateful American and founder of the Gary Sinise Foundation
James has a gift. Not only is he a phenomenal athlete, but he brings communities together. I don’t think there’s another endurance athlete in the world that has done as much as James has when it comes to community. He has single handedly turned endurance sports which is known to be lonely … into a team sport by getting so many to participate with him – Jesse Itzler, entrepreneur and New York Times bestselling author of Living With a SEAL
When society is pushing us to work longer and harder and even to the breaking point, James Lawrence has given us his secret playbook so we can conquer our mountains, one step at a time. A stunning story of American grit, this one is not to be missed – Adam Makos, New York Times bestselling author of Spearhead, A Higher Call, and Devotion
James Lawrence and I are on the same page. My life’s motto is ‘Never give up. Never quit.’ And I want all people everywhere to overcome life’s challenges and defy the odds. Similarly, his story reinforces for us all that we are stronger than we think, we can survive difficult seasons, and we can undertake and achieve epic goals. You’ll be challenged and encouraged greatly by his book – Staff Sergeant Travis Mills (ret.), New York Times bestselling author of Tough As They Come and founder of the Travis Mills Foundation

James Lawrence, also known as ‘The Iron Cowboy,’ is an accomplished endurance athlete who has set four Guinness World Records. His athletic achievements served as preparation for his monumental undertaking, the Conquer 100. Between March 1, 2021, and June 9, 2021, James completed a full-distance triathlon daily for 100 consecutive days, covering a total of 14,060 miles.

In addition to his athletic career, James is a professional speaker. In 2022, he presented at sixty-five events nationwide. He is frequently recognized alongside prominent speakers such as Jay Shetty and Mel Robbins, and consistently receives higher audience feedback.

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