Inside IBM
Lessons of a Corporate Culture in Action
$59.83
- Hardcover
480 pages
- Release Date
22 December 2023
Summary
IBM was the world’s leading provider of information technologies for much of the twentieth century. What made it so successful for such a long time, and what lessons can this iconic corporation teach present-day enterprises?
James W. Cortada, a business historian who worked at IBM for many years, pinpoints the crucial role of IBM’s corporate culture. He provides an inside look at how this culture emerged and evolved over the course of nearly a century, bringing together the perspectiv…
Book Details
| ISBN-13: | 9780231213004 |
|---|---|
| ISBN-10: | 023121300X |
| Author: | James W. Cortada |
| Publisher: | Columbia University Press |
| Imprint: | Columbia Business School Publishing |
| Format: | Hardcover |
| Number of Pages: | 480 |
| Release Date: | 22 December 2023 |
| Weight: | 952g |
| Dimensions: | 156mm x 235mm |
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Critics Review
This splendid scholarship—rooted in Cortada’s four decades at IBM and his astute analysis as a historian—offers insights on how everything from market abundances, training, and social events to lapel pins, humor, and coffee mugs shaped and sustained IBM’s corporate culture. – Jeffrey R. Yost, author of Making IT Work: A History of the Computer Services Industry
Cortada is without question the world’s foremost IBM historian. Inside IBM is a testament to his incredible perceptive skills. – Charles H. House, CEO, InnovaScapes Institute, and coauthor of The HP Phenomenon: Innovation and Business Transformation
Responding to corporate America’s rekindled interest in stakeholder capitalism, this important and timely book shows how, beginning in the early 1900s, the IBM Corporation embodied respect for all of its stakeholders—workers, customers, suppliers, and investors. These values enabled the firm to survive the depression of the 1930s and then dominate the computer industry after World War II. IBM was and remains a hugely successful enterprise. James W. Cortada is a leading historian of the information technology industries and the foremost writer on IBM. – Martin Campbell-Kelly, professor emeritus of computer science, University of Warwick
James W. Cortada
James W. Cortada is a senior research fellow at the Charles Babbage Institute, University of Minnesota–Twin Cities. He spent nearly forty years at IBM in various sales, consulting, management, and executive positions. His many books include IBM: The Rise and Fall and Reinvention of a Global Icon (2019) and Birth of Modern Facts: How the Information Revolution Transformed Academic Research, Governments, and Business (2023).
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