Paperback
Offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field.
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A Technique for Producing Ideas, 1st Edition
RRP$16.95
$15.26
- Paperback
64 pages
- Release Date
16 March 2003
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Summary
A step-by-step technique for sparking breakthrough creativity in advertising–or any field
Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let Jam…
Book Details
| ISBN-13: | 9780071410946 |
|---|---|
| ISBN-10: | 0071410945 |
| Author: | James Young |
| Publisher: | McGraw-Hill Education - Europe |
| Imprint: | McGraw-Hill Professional |
| Format: | Paperback |
| Number of Pages: | 64 |
| Edition: | 1st |
| Release Date: | 16 March 2003 |
| Weight: | 1.05kg |
| Dimensions: | 5mm x 127mm x 178mm |
| Series: | Advertising Age Classics Library |
A-Format111 × 178 mm
127 × 178 mm
B-Format130 × 198 mm
C-Format153 × 234 mm
A4210 × 297 mm
mm / in
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About The Author
James Young
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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