Hardcover
Brand-name products represent the largest single sector of the U.S. economy, yet there is no simple format in existence to educate people about the rules of trademark.
Protecting The Brand
A Concise Guide to Promoting, Maintaining, and Protecting a Company's Most Valuable Asset
$47.64
- Hardcover
148 pages
- Release Date
1 January 2003
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Summary
Franklin, an attorney in private practice, sorts out trademark law in a simple and descriptive manner and explains rules and concepts using brief case studies of court rulings that demonstrate the consequences of brand misuse. The book will be valuable to readers with a vested interest in protecting
Book Details
| ISBN-13: | 9781569802571 |
|---|---|
| ISBN-10: | 1569802572 |
| Author: | Jane Franklin |
| Publisher: | Barricade Books Inc |
| Imprint: | Barricade Books Inc |
| Format: | Hardcover |
| Number of Pages: | 148 |
| Release Date: | 1 January 2003 |
| Weight: | 300g |
| Dimensions: | 145mm x 215mm |
A-Format111 × 178 mm
B-Format130 × 198 mm
145 × 215 mm
C-Format153 × 234 mm
A4210 × 297 mm
mm / in
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