Media Strategies
Managing content, platforms and relationships
$75.21
- Paperback
342 pages
- Release Date
26 July 2018
Summary
Media Strategies maps the complex and disruptive media environment for the communication professional and provides the tools and methods to work effectively within it.
Increasingly, communication professionals need to be accomplished content managers, capable of employing an arsenal of multi-media tactics across different platforms. This book presents new and innovative approaches to media relations, brand journalism and content management, providing practitioners with the tools to cr…
Book Details
| ISBN-13: | 9781760295196 |
|---|---|
| ISBN-10: | 1760295191 |
| Author: | Jane Johnston, Katie Rowney |
| Publisher: | Taylor & Francis |
| Imprint: | Allen & Unwin |
| Format: | Paperback |
| Number of Pages: | 342 |
| Release Date: | 26 July 2018 |
| Weight: | 580g |
| Dimensions: | 176mm x 230mm |
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Critics Review
“The game has changed. Communications professionals should look to this as their guide when navigating a swiftly changing media landscape.” –Ross Healy, Brand Social Media Specialist
‘The game has changed. Communications professionals should look to this as their guide when navigating a swiftly changing media landscape.’ Ross Healy, Brand Social Media Specialist
‘Media Strategies cuts through the hype to show how you can build your skills and excel as a communicator in both traditional media and the disruptive digital media platforms.’ Elissa Trezia, Financial Technology PR Executive, Indonesia
‘An excellent guide to the complex media landscape.’ Catherine Archer, Academic Chair, Strategic Communication, Murdoch University
Jane Johnston
JANE JOHNSTON is Associate Professor in the School of Communication and Arts at The University of Queensland. A former public relations practitioner and journalist, she is co-editor of Public Relations: Theory & Practice and author of Media Relations: Issues and Strategies.
KATIE ROWNEY is a senior media officer at The University of Queensland, specialising in social media strategy. She has worked in communication and social media for the Queensland emergency services, and has more than a decade of journalism experience at media organisations including News Limited. She is currently completing a Masters in Writing, Editing and Publishing.
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