The Persuasive Leader
Proven Strategies for Moving People and Ideas
$45.68
- Paperback
240 pages
- Release Date
3 November 2026
Summary
Master persuasion as a leadership practice to spark change that sticks, turn resistance into collaboration, and move teams from compliance to lasting commitment.
Most change efforts fail not because of poor strategy but because leaders struggle to win genuine commitment. Between 60 and 70 percent of major organizational change initiatives fall short or fail outright. The missing ingredient? Constructive persuasion.
Drawing on over two decades of research and coaching thousands…
Book Details
| ISBN-13: | 9798890572431 |
|---|---|
| Author: | Jay A. Conger |
| Publisher: | Berrett-Koehler Publishers |
| Imprint: | Berrett-Koehler Publishers |
| Format: | Paperback |
| Number of Pages: | 240 |
| Release Date: | 3 November 2026 |
| Weight: | 369g |
| Dimensions: | 152mm x 229mm |
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Critics Review
“Jay Conger has written the book I wish I had read thirty years ago. Backed by years of rigorous research and hard-won insight from coaching leaders across every kind of organization, its wisdom demands it be read and read again.”
—Ivy Ross, Chief Design Officer, Consumer Devices, Google
“A leader can have the right idea, the right data, and the right intentions and still lose the room. Conger names what was missing—the art of real persuasion—and delivers the essential playbook on how to be a persuasive leader.”
—Cynthia Cherrey, CEO and President, International Leadership Association
“Asking questions, listening to your audience, solving problems, building coalitions—but persuasion? Absolutely. Jay’s comprehensive guide will upend everything you thought you knew about what it means to truly persuade.”
—Doug Peterson, former President and CEO, S&P Global
“Vivid case stories set the tone in this clear, compelling master class on persuasion—illustrating what works, what doesn’t, and why.”
—Ellis J. Neufeld, Clinical Director and EVP, St. Jude Children’s Research Hospital
“I wish I had this book decades back. It is packed with insight and wisdom, and full of practical guidance that will grow your influence and impact.”
—John Norberg, Head of Enterprise Strategy Office, Wellington Management
Jay A. Conger
Dr. Jay A. Conger is the Henry Kravis Chaired Professor of Leadership Studies at Claremont McKenna College. Widely recognized as one of the world’s foremost experts on leadership and persuasion, he has been ranked by Financial Times among the top ten global management educators. He teaches executive programs to over 6,500 leaders annually and coaches executives across dozens of Fortune 500 organizations. He is the author of fifteen books and is a frequent contributor to Harvard Business Review.
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