A Designer's Research Manual, 2nd edition, Updated and Expanded
Succeed in design by knowing your clients and understanding what they really need
$39.00
- Paperback
208 pages
- Release Date
28 June 2017
Summary
Good information gives designers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyse findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorpor…
Book Details
| ISBN-13: | 9781631592621 |
|---|---|
| ISBN-10: | 1631592629 |
| Author: | Jenn Visocky O'Grady, Ken Visocky O'Grady |
| Publisher: | Quarto Publishing Group USA Inc |
| Imprint: | Rockport Publishers |
| Format: | Paperback |
| Number of Pages: | 208 |
| Edition: | 2nd |
| Release Date: | 28 June 2017 |
| Weight: | 480g |
| Dimensions: | 169mm x 246mm |
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Critics Review
This clearly written and smartly designed guide is perfect for designers of all disciplines looking to expand their range.
This clearly written and smartly designed guide is perfect for designers of all disciplines looking to expand their range. * Design Observer *
Jenn Visocky O'Grady
Jenn and Ken Visocky O’Grady are partners in business and in life. They co-founded Enspace, a creative think tank where designers, writers, marketers, and even the occasional historian collaborate to enhance communication. The firm’s work has been recognised by numerous organisations and featured in magazines and books. The couple have travelled the country, jurying competitions and presenting workshops and lectures.
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