
Social eCommerce
Increasing Sales and Extending Brand Reach
$66.15
- Paperback
300 pages
- Release Date
12 August 2014
Summary
Discover how to extend brand reach and forming key business relationships through social media. With this guide, two highly respected experts in ecommerce, online marketing, and social media clearly explain how to increase online sales using social media, complete with case studies. Most books on the subject only cover the basics. With Social eCommerce, you’ll learn: The theory behind social media marketing, campaign targeting, and multivariate testing The practice of designing ads, company pages, landing pages, and sponsored stories to achieve better results This book delivers tested strategies for increasing ecommerce sales by using the authors’ extensive knowledge of real-world client challenges in social media, search engine optimization, and online commerce.
Book Details
| ISBN-13: | 9781449366360 |
|---|---|
| ISBN-10: | 1449366368 |
| Author: | Jennifer Sheahan |
| Publisher: | O'Reilly Media |
| Imprint: | O'Reilly Media |
| Format: | Paperback |
| Number of Pages: | 300 |
| Release Date: | 12 August 2014 |
| Weight: | 517g |
| Dimensions: | 11mm x 176mm x 236mm |

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Jennifer Sheahan
Stephan Spencer is author of Google Power Search, founder of the SEO firm Netconcepts (acquired by Covario) and of the SEO training/coaching program ScienceofSEO.com, and inventor of the SEO technology platform GravityStream. As a freelance journalist and editor in chief of the JEM Electronic Media technology network, Jem Matzan has helped millions of readers with his influential articles, computer hardware and software reviews, in-depth how-to guides, and industry-changing news stories. Now the author of several electronic guides on GNU/Linux and BSD operating systems, Jem’s quest to make the world of Unix-like operating systems easy to understand for Windows desktop users and sysadmins continues on an even larger scale.
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