All-American Ads of the 30s
$62.41
- Hardcover
640 pages
- Release Date
10 April 2026
Summary
Step (or jitterbug) into the dazzling world of 1930s American advertising, where bold promises, slick design, and more than a touch of wishful thinking kept the country dreaming through the Great Depression. While wallets tightened, creativity soared—glossy magazine pages teemed with cheerful, colorful ads selling everything from beauty creams to Hawaiian vacations, all wrapped in an air of optimism that defied the hard times.
At the dawn of the decade, the sleek, modernist aesthetics…
Book Details
| ISBN-13: | 9783836588669 |
|---|---|
| ISBN-10: | 3836588668 |
| Author: | Jim Heimann |
| Publisher: | Taschen GmbH |
| Imprint: | Taschen GmbH |
| Format: | Hardcover |
| Number of Pages: | 640 |
| Release Date: | 10 April 2026 |
| Weight: | 2.13kg |
| Dimensions: | 41mm x 196mm x 255mm |
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Critics Review
The ads do more than advertise products-they provide a record of American everyday life of a bygone era in a way that nothing else can. * Associated Press *
Magisterial, politically charged ads that read, to us today, like pulp fiction. * The Richmond Review *
Jim Heimann
Jim Heimann is the Executive Editor for TASCHEN. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’s Surfing, Los Angeles. Portrait of a City, California Crazy, and the All-American Ads series.
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