IKEA
How to Become the World's Richest Man
$39.30
- Paperback
254 pages
- Release Date
5 May 2022
Summary
* An essential resource for original business ideas, strategy and branding
* How a single store grew into a $30-billion global market-leader
* 100 per cent equity retained since the company was founded
* Includes the IKEA briefing given to top management
* The only warts-and-all view by a C-suite insider and right-hand man of its founder
IKEA-branded products are bought all over the world - from the Americas to the Far East. This is the only book t…
Book Details
| ISBN-13: | 9781783341726 |
|---|---|
| ISBN-10: | 1783341726 |
| Author: | Johan Stenebo |
| Publisher: | Gibson Square Books Ltd |
| Imprint: | Gibson Square Books Ltd |
| Format: | Paperback |
| Number of Pages: | 254 |
| Release Date: | 5 May 2022 |
| Weight: | 298g |
| Dimensions: | 18mm x 155mm x 234mm |
Critics Review
’[The] flat-pack Fuhrer.’ Mail on Sunday
‘Appeal beyond business students.’ FINANCIAL TIMES
‘How IKEA founder Ingvar Kamprad secretly became the world’s richest man.’ MANAGEMENT TODAY
‘The inner workings of the company.’ PUBLISHERS WEEKLY
‘How supply chain management and consumer oriented design and production of furniture ranges play pivotal roles.’ youngupstarts.com
An insider’s perspective for the first time free to the innermost circle of power of the blue-yellow furniture giant.’ Handelsblatt
‘Interesting… entertaining.’ SCOTTISH BUSINESS INSIDER
Johan Stenebo
Johan Stenebo was a key IKEA director for over twenty years and one of the closest collaborators of Ingvar Kamprad, IKEA’s billionaire founder.
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