Tough Enough
How to Lead a Team to Greatness Without Being a Jerk
$31.45
- Paperback
288 pages
- Release Date
2 February 2027
Summary
From two experts on leadership, a no-nonsense guide for ambitious leaders to build great teams by embracing toughness - without sacrificing humanity.
Some of today’s most successful companies are also infamous for their domineering leaders and toxic working environments. But you don’t have to compromise yourself or your people to drive your team to greatness.
In Tough Enough, executive coaches John Baird and Matt Hunter reveal the ‘Toughness Spectrum,’ a transformativ…
Book Details
| ISBN-13: | 9781037422201 |
|---|---|
| ISBN-10: | 1037422201 |
| Author: | John Baird, Matt Hunter |
| Publisher: | Pan Macmillan |
| Imprint: | Macmillan |
| Format: | Paperback |
| Number of Pages: | 288 |
| Release Date: | 2 February 2027 |
| Weight: | 362g |
| Dimensions: | 24mm x 153mm x 241mm |
| Audience Age: | 18 |

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Critics Review
Takes both old and new leadership tactics and transforms them into strategies to use in crises … It is a testament to Baird and Hunter’s lucrative experience in the business realm and the role they play in shaping great leaders – Eric Yuan, CEO and founder of Zoom
John Baird
Dr. John Baird is an executive leadership coach and cofounder of Velocity Coaching Group. He brings 40 years of experience training elite performers, including 25 years advising senior leaders at Apple such as Steve Jobs and Tim Cook. He is the WSJ bestselling coauthor of Leading with Heart and a former Outstanding Professor at San Jose State University. He lives in San Jose, California.
Matt Hunter is an executive leadership coach and former entrepreneur. With 15 years of experience founding and leading companies—including cofounding Turnstyle (acquired by Yelp) and serving as CEO of Founders Pledge—he currently coaches CEOs of high-growth companies and elite NBA athletes. His work integrates diverse training from Stanford, the Harvard Negotiation Project, and various psychological disciplines. He lives in Boulder, Colorado.
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