Hegarty on Advertising
Turning Intelligence into Magic
$32.78
- Paperback
244 pages
- Release Date
15 February 2024
Summary
A revised and expanded edition of the book described by Books Monthly as ‘an absolute gem. A bible, in fact’.
If the future is going to be creative, then Hegarty on Advertising points you in the right direction. Written by one of the world’s legendary advertising men, this best-selling book contains five decades’ worth of wisdom from the man behind hugely influential campaigns for brands such as Levi’s, Audi, Boddingtons and Lynx.
In this new and…
Book Details
| ISBN-13: | 9780500296967 |
|---|---|
| ISBN-10: | 0500296960 |
| Author: | John Hegarty |
| Publisher: | Thames & Hudson Ltd |
| Imprint: | Thames & Hudson Ltd |
| Format: | Paperback |
| Number of Pages: | 244 |
| Release Date: | 15 February 2024 |
| Weight: | 680g |
| Dimensions: | 166mm x 229mm |
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Critics Review
‘Knowledgeable, opinionated, easy to read and intelligible even to people who don’t think they know about “creativity”’ - Campaign
‘Engaging, smart and enjoyably contentious’ - Time Out
John Hegarty
John Hegarty is one of the world’s most famous advertising creatives. Founding Creative Partner of Bartle Bogle Hegarty (BBH), he has received, among other awards, the D&AD President’s Award for outstanding achievement and the International Clio Award. He is a member of The One Club of the New York Creative Hall of Fame.
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