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Understand eCommerce: Explore stakeholders, decisions, and real-world website design complexities.
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eCommerce
A Stakeholder Approach
RRP$122.08
$116.01
- Paperback
262 pages
- Release Date
9 July 2019
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Summary
eCommerce: A Stakeholder Approach explores the various stakeholders and work roles central to e-commerce design.
Through analysis of the concerns of the manager, user, marketer, and the IT professional, students will develop an appreciation of key decisions. They’ll also explore how design theory, the strategic alignment of IT and business, the sales funnel, and systems development all interact with each other.
Exploration of the challenges facing the systems …
Book Details
| ISBN-13: | 9781943153664 |
|---|---|
| ISBN-10: | 1943153663 |
| Author: | John R. Drake |
| Publisher: | Prospect Press |
| Imprint: | Prospect Press |
| Format: | Paperback |
| Number of Pages: | 262 |
| Release Date: | 9 July 2019 |
| Weight: | 526g |
| Dimensions: | 14mm x 203mm x 254mm |
A-Format111 × 178 mm
B-Format130 × 198 mm
C-Format153 × 234 mm
203 × 254 mm
A4210 × 297 mm
mm / in
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