Disability and Digital Marketing
$69.70
- Paperback
166 pages
- Release Date
16 October 2026
Summary
This book explores how digital marketing can drive disability inclusion in consumer culture by addressing accessibility, representation, and research methodologies. It offers practical and theoretical insights for academics, practitioners, and policymakers interested in marketing, communication, sociology, and public policy.
The first part, Digital Marketplace Accessibility, examines strategies for reducing the digital divide, including inclusive hiring practices and accessib…
Book Details
| ISBN-13: | 9781032690933 |
|---|---|
| ISBN-10: | 1032690933 |
| Author: | Jonatan Södergren, Niklas Vallström |
| Publisher: | Taylor & Francis Ltd |
| Imprint: | Routledge |
| Format: | Paperback |
| Number of Pages: | 166 |
| Release Date: | 16 October 2026 |
| Dimensions: | 156mm x 234mm |
| Series: | Routledge Studies in Marketing |
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Jonatan Södergren
Jonatan Södergren teaches branding in Bristol, the home of Banksy, Long John Silver, and the other buccaneers in Treasure Island. His current research explores brands and cultural transformation.
Niklas Vallström is a senior lecturer in marketing at Örebro University, Sweden. His research interests lie in consumer culture, marketing theory, and service marketing.
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