12 Rules for Life

THE GLOBAL NON-FICTION PHENOMENONJordan Peterson has become one of the world's most electrifying and influential public thinkers, with his lectures on topics ranging from the Bible to mythology to romantic relationships capturing audiences of tens of millions. His startling message about the value of personal responsibility and the search for meaning has resonated powerfully around the world.In this book, he combines the hard-won truths of ancient wisdom with decades of clinical experience to provide twelve profound and practical principles, from setting your house in order before criticising others to comparing yourself to who you were yesterday, not to someone else today. Gripping, thought-provoking and deeply rewarding, 12 Rules for Life offers an antidote to the chaos in our lives- eternal truths applied to our modern problems.

“Genuinely extraordinary ... Unmatched by any other modern thinker ... A prophet for our times”

Genuinely extraordinary... Unmatched by any other modern thinker ... A prophet for our times -- Dominic Sandbrook Daily Mail
The most influential public intellectual in the Western world right now New York Times
Everyone must read 12 Rules For Life... The most enlightening book I have read in ages. Google him if you like, if it makes you feel better. It will, by the way. But get the book, that is the most important thing. And then read it. And then pass it on to a friend -- Chris Evans
In a different intellectual league... Peterson can take the most difficult ideas and make them entertaining. This may be why his YouTube videos have had 35m views. He is fast becoming the closest that academia has to a rock star Observer
Charismatic and exceptionally articulate.... Peterson is a new kind of public intellectual, using YouTube to spread ideas infinitely wider than predecessors such as Bertrand Russell or Isaiah Berlin -- Amol Rajan New Statesman
Anyone who is in a position of leadership would find it very insightful ... Jordan Peterson is a profound writer -- Gina Miller
It is that rare thing: self-help that might actually be helpful New Statesman
Fascinating ... Peterson is brilliant on many subjects -- Bryan Appleyard Sunday Times
One of the most eclectic and stimulating public intellectuals at large today, fearless and impassioned -- Matthew d'Ancona Guardian
Profound, charismatic and serious... One of the most important thinkers to emerge on the world stage for many years -- Tim Lott Spectator
The most sought-after psychologist in the world Psychology Today
A wonderful psychologist -- Malcolm Gladwell
Like the best intellectual polymaths, Peterson invites his readers to embark on their own intellectual, spiritual and ideological journeys... You have nothing to lose but your own misery Toronto Star
The most important and influential Canadian thinker since Marshall McLuhan. His bold synthesis of psychology, anthropology, science, politics and comparative religion is forming a genuinely humanistic university of the future -- Camille Paglia
Someone with not only humanity and humour, but serious depth and substance ... Peterson has a truly cosmopolitan and omnivorous intellect... There is a burning sincerity to the man Spectator
A rock-star academic, a cool, cowboy-boot-wearing public thinker who directs tough love at overprotected youth ... Peterson twirls ideas around like a magician -- Melanie Reid The Times
Jordan Peterson is a Canadian psychologist whose seemingly overnight ascent to cultural rockstar comes after years of deep scholarship in many disciplines Psychology Today
12 Rules for Life hits home - from identifying the deeply engrained hierarchical ladder that motivates our decision making to asking indispensable and sometimes politically unpopular questions about your life and suggesting ways to better it -- Howard Bloom, author of 'The Lucifer Principle'
Peterson has become a kind of secular prophet who, in an era of lobotomised conformism, thinks out of the box ... His message is overwhelmingly vital -- Melanie Philips The Times

Jordan B. Peterson's books have sold millions of copies worldwide. The expansive tours that accompanied their publication have brought him in front of a quarter of a million people in some five hundred venues, and his online lectures and podcasts have been seen and heard by a billion viewers and listeners. Before becoming one of today's most influential public intellectuals, he worked for decades as a professor at Harvard and the University of Toronto, and as a practicing clinical psychologist. He has published more than a hundred scientific papers on a range of topics including personality, criminal behavior, political and religious belief, and the neuroscience of perception, motivation and emotion. He has developed a range of extraordinarily popular self-development, educational and communication tools, including selfauthoring.com and understandmyself.com, Peterson Academy, and Essay.app. He lives in Toronto, Canada, with his wife, Tammy. They have two children and four grandchildren.

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