Hardcover
Understand the dynamics of East-West relationships in business to make better decisionsThe Eastern expansion of the European Union has increased interest in this geographic region. Market Entry and Operational Decision Making in East-West Business Relationships presents 10 case studies that focus on…
Market Entry and Operational Decision Making in East-West Business Relationships
$540.30
- Hardcover
306 pages
- Release Date
4 May 2007
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Summary
Understand the dynamics of East-West relationships in business to make better decisions
The Eastern expansion of the European Union has increased interest in this geographic region. Market Entry and Operational Decision Making in East-West Business Relationships presents 10 case studies that focus on firms in Central and Eastern Europe and the strategies used for success. Academics, researchers, and practitioners examine a variety of topics, including entry and marketing strategie…
Book Details
| ISBN-13: | 9780789035431 |
|---|---|
| ISBN-10: | 078903543X |
| Author: | Jorma Larimo |
| Publisher: | Taylor & Francis Inc |
| Imprint: | Routledge |
| Format: | Hardcover |
| Number of Pages: | 306 |
| Release Date: | 4 May 2007 |
| Weight: | 612g |
| Dimensions: | 148mm x 210mm |
A-Format111 × 178 mm
B-Format130 × 198 mm
148 × 210 mm
C-Format153 × 234 mm
A4210 × 297 mm
mm / in
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About The Author
Jorma Larimo
Jorma Larimo
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