Wonder Women
Inspiring Stories and Insightful Interviews with Women in Marketing
$33.93
- Paperback
232 pages
- Release Date
4 March 2021
Summary
Every marketer knows the stories of Lord Lever and Steve Jobs, has probably read AI Ries and Jack Trout, and seen the works of Bill Bernbach and John Hegarty. What’s interesting about these ‘Masters of Marketing’ is that they are all men.
Katy Mousinho’s and Giles Lury’s Wonder Women tells the stories of some of the women who have had a tremendous influence on the marketing industry, like Brownie Wise, who transformed Tupperware and Mary Wells Lawrence, who founded advertisin…
Book Details
| ISBN-13: | 9781912555871 |
|---|---|
| ISBN-10: | 1912555875 |
| Author: | Katy Mousinho, Giles Lury |
| Publisher: | LID Publishing |
| Imprint: | LID Publishing |
| Format: | Paperback |
| Number of Pages: | 232 |
| Release Date: | 4 March 2021 |
| Weight: | 310g |
| Dimensions: | 127mm x 203mm |
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Katy Mousinho
Katy Mousinho has a career in research and brand consultancy. Giles Lury’s career spans advertising, design, research and brand consultancy. He is the author of six books on marketing.
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