Mastering the Value Creator Paradox
Stop Selling Work, Start Shaping Outcomes
$27.49
- Paperback
150 pages
- Release Date
25 September 2026
Summary
GOOD WORK IS FORGETTABLE. RELEVANCE IS EARNED.
You delivered on time. You stayed on budget. The execution was flawless. The client smiled.
And then, they called someone else for the real decision.
Why? Because you were selling work, not shaping outcomes.
In a world where AI handles analysis, internal teams run the models, and clients arrive already prepared, expertise alone no longer commands a premium. The advisors who matter-the ones who get …
Book Details
| ISBN-13: | 9781834389004 |
|---|---|
| ISBN-10: | 1834389003 |
| Author: | Kevin McKenzie |
| Publisher: | Tellwell Talent |
| Imprint: | Tellwell Talent |
| Format: | Paperback |
| Number of Pages: | 150 |
| Release Date: | 25 September 2026 |
| Weight: | 209g |
| Dimensions: | 8mm x 152mm x 229mm |
Kevin McKenzie
About the Author
Kevin McKenzie is the founder of Whatif? Advisory and a leading voice on leadership, strategy, and value creation. He founded Whatif? on a simple belief: powerful questions are more effective than perfect answers.
Over the course of his career, Kevin has held senior leadership roles in global professional and financial services organizations, advising large corporations and entrepreneurial ventures across more than twenty countries. Through that work, he articulated the “Value Creator Paradox”—the idea that while expertise gets you in the room, only judgment keeps you there.
Today, Kevin works with senior executives and leadership teams to help them move from delivering services to shaping decisions. He’s also deeply committed to mentoring future leaders and fostering diversity at all levels of leadership.
He lives in the Georgian Bay area with his family and writes weekly on leadership.
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