Instant Social Media Marketing with HootSuite

Manage and enhance your social media marketing with HootSuiteKey FeaturesLearn something new in an Instant! A short, fast, focused guide delivering immediate resultsPresents you with an insight into your organization’s social assetsPacked with useful tips to automate your social media sharing and trackingAnalyze social media traffic and generate reports using HootSuiteBook DescriptionSocial media enables people to interact, share content, collaborate, and participate in user generated content. There are websites and applications dedicated to social networking, bookmarking, microblogging, and social curation; generating a lot of information in a very engaging manner. If it is not done correctly, then it can present real problems for a brand or company’s image and reputation.Instant Social Media Marketing with HootSuite is a practical guide that provides marketers with explanatory, step-by-step exercises to search, comment, track, and analyse conversations over the Web about their topics of interest or brands.This fast-paced guide on the HootSuite social marketing tool breaks down the confusion that surrounds learning and managing social profiles. It will provide you with a number of clear, practical recipes that will help you understand and benefit from regular reporting.You will also learn about posting, replying, scheduling, and managing various social media profiles directly from HootSuite. Step-by-step instructions will show you how to check user profiles, conversations, create and assign tasks to teams, and generate reports using HootSuite Analytics.If you have multiple social profiles such as LinkedIn, Twitter, Facebook, YouTube and others, and want to simplify your life by managing all of them from same the tool and generate reports, then this is the book for you.What you will learnCreate a HootSuite account and learn its sign up processUnderstand the HootSuite DashboardAdd and manage multiple social media profilesEmploy the App directory and integrate your apps within HootSuiteAccess Twitter accounts and automate tweets from HootSuiteExploit HootSuite to post on social networks and increase engagementEnhance RSS feeds by checking user profiles and conversationsForm teams and assign tasks to team membersGenerate reports using HootSuite AnalyticsWho this book is forIf you are a marketer who is new to social media marketing and are looking to manage and track multiple social media profiles such as LinkedIn, Twitter, and Facebook, then this book is ideal for you. Familiarity with social media networks and tools are expected.