Seeing Differently

In Seeing Differently, Laura Paresky Gould thoughtfully considers color, line, and space in the architecture of her hometown. With eyes wide open, she makes profoundly moving images of Miami’s built environment. – Franklin Sirmans, Director, Pérez Art Museum Miami (PAMM)
Most photographers project an illusion of depth onto a two-dimensional plane. In Seeing Differently, Laura Paresky Gould is having none of that. She isolates sun-dazzled elements of Miami’s built environment and irons them flat. The magic lies in the photographer’s uncanny knack for tapping into the mutuality of ineffable visual experience. – Tom Finkel, Editor-in-Chief * Miami New Times *
The photographs that make up Laura Paresky Gould’s Seeing Differently are love letters to Miami, each unique, improbable, intimate, and delightful.
– Sarah Harrelson, founder and editor-in-chief * Cultured Magazine *
Laura Paresky Gould actively looks at what is not immediately visible to many of us: shapes, lines, curves, and, most importantly, color. She uses this consciousness to show people how to see joy in the everyday world. – Silvia Karman Cubiñá, Executive Director, The Bass
“Seeing Differently is a vibrant journey through our colorful destination offering an engaging visual feast. Laura Paresky Gould’s attention to detail is masterful, painting a vivid and nuanced picture of every sight explored. The book is a celebration of color, beauty, and invites audiences to see Miami through a kaleidoscope of dynamic hues as unique and diverse as our communities.” – Dan Rios, Greater Miami Convention & Visitors Bureau
Sometimes, at first glance, it does not even seem to be a photograph…she manages to look at the real world and make it look like a drawing that just came out of her work table. * FrizziFrizzi Magazine *
In Seeing Differently, Laura gives us a roadmap for how to use our eyes as a means of becoming more present, to better appreciate even the most quotidian surroundings. She instills both the methods and confidence to capture striking imagery. But whether or not you apply her teachings to photography, you will learn how noticing is a form of mindfulness. – Laura Rubin, creative coach and journaling expert
“No one has shot the city more intimately than artist, photographer, and graphic designer Laura Paresky Gould… She captures the colorful shapes and shadows of the city’s unique architecture and composes them as if they were works of modern, abstract art.” * Miami New Times *
Laura Paresky Gould’s Seeing Differently is an exquisite compilation and a lesson in visual mindfulness. Gould beautifully frames the unexpected, appreciates commonplace juxtapositions, and filters out the distractions of daily life by focusing on the unique architectural characteristics that make Miami magical. – James Voorhies, Curator, The Bass
Laura Paresky Gould explores the beauty of the Magic City’s architecture, colors and shapes through incredible iPhone shots. Highlighting the locale’s myriad of Art Deco geometries, even light and vivid hues, Gould celebrates the visual joy of South Florida. * Cultured Magazine *

Laura Paresky Gould is a graphic designer, animator, photographer, and fine artist. Since January 2021, she has been photographing Miami in bright, saturated colors found in architecture and inanimate objects, using only an iPhone. She posts these images daily on her Instagram account, which has garnered attention worldwide and was named “Best Instagram” in the Best of Miami 2022 issue by Miami New Times.

Prior to her current photography project, Gould designed internationally award-winning motion graphics for major television networks and corporations, earning her numerous accolades. She also designed logo identities for numerous corporations and has had her fine artwork exhibited in museums and collections globally. She held three solo exhibits during Art Basel Miami Beach.

Her photographs have appeared in numerous national publications, including The New York Times, USA Today, The Miami Herald, Elle, Esquire, Vogue, and GQ. Gould also served as the Design Director for Ocean Drive magazine, taught typography at Miami Ad School, created a personalized product e-commerce company, and co-founded a boutique identity design firm. She is also the recipient of the Design Center of the Americas (DCOTA)’s Stars of Design Award for Graphic Design.

She graduated from Duke University and received a master’s degree from the Rhode Island School of Design. Seeing Differently is her first book.

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