Brand Power Built In
How Tech Products Really Win Hearts and Minds
$51.23
- Hardcover
256 pages
- Release Date
16 June 2026
Summary
If you’ve ever tried to build, launch, or grow a tech product, you’ve probably wrestled with this question: How do we really win customers’ hearts and minds?
What separates promising products from true market leaders isn’t just great technology—it’s embedding brand power into your product’s DNA from day one, not as an afterthought once the product is built.
Too many founders and product managers dismiss branding as a fluffy marketing activity that can wait. T…
Book Details
| ISBN-13: | 9781637748527 |
|---|---|
| ISBN-10: | 1637748523 |
| Author: | Lifang He |
| Publisher: | BenBella Books |
| Imprint: | Matt Holt Books |
| Format: | Hardcover |
| Number of Pages: | 256 |
| Release Date: | 16 June 2026 |
| Weight: | 449g |
| Dimensions: | 159mm x 235mm |
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Critics Review
“Think of every product you love—the brand is inseparable from the offering. Lifang’s practical guide shows you how to create these connections and build remarkable experiences.”
—Colin Raney, CEO and Cofounder, Ray
“Lifang reframes brand as a strategic engine—integral to product and demand. It’s a must-read for leaders building resilient, customer-centric organizations to drive long-term value.”
—Marc-Antoine Jarry, Managing Director and Global Head of Marketing and Communications Strategy, Accenture
“Lifang has written the book I wish existed when I started leading brands in tech—hard-won wisdom too important to keep to herself. What makes it extraordinary is who she is: brilliant, generous, and unafraid to challenge convention.”
—Sophie Ho, Head of Brand Marketing, Claude at Anthropic
“Too many startups leave massive value on the table by treating brand as a luxury for big companies. Lifang delivers a powerful lesson for anyone building something new: make brand core to product development.”
—Matteo Vianello, Executive Creative Director and Cofounder, Squero
“This book offers essential frameworks for integrating brand thinking early in product design to drive go-to-market success. It’s an invaluable resource for students and professionals alike.”
—Ben Lee, Professor, USC Annenberg School for Communication and Journalism
Lifang He
Lifang He has nearly 20 years of experience driving brand strategy, product marketing, and go-to-market excellence for some of the world’s most influential tech companies, including Apple, Amazon, and Ring. From launching iPhones globally to shaping entirely new product categories at Amazon, her career has been defined by building products and brands that scale fast and deliver results. She has earned industry recognition such as a Cannes Lions Grand Prix Award, a Fastest Growing Brands Award, and a Jay Chiat Award for Strategic Excellence. She now leads a consultancy specializing in brand strategy, product innovation, and go-to-market.
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