Fashion Forecasting
$152.99
- Paperback
304 pages
- Release Date
21 January 2027
Summary
Fashion Forecasters work with designers, apparel brands, advertisers, and media organizations, as an integral part of the rapidly changing fashion industry. With Fashion Forecasting, Sixth Edition, you will learn how to anticipate emerging trends and how to prepare and present your own fashion forecast. Chapters on different fashion eras and world cultures show you influences on fashion innovation past and present, so that you can spot those of the future. This edition inclu…
Book Details
| ISBN-13: | 9798765104019 |
|---|---|
| Author: | Lorynn Divita, Joseph H. Hancock |
| Publisher: | Bloomsbury Publishing Plc |
| Imprint: | Fairchild Books |
| Format: | Paperback |
| Number of Pages: | 304 |
| Edition: | 6th |
| Release Date: | 21 January 2027 |
| Weight: | 1.10kg |
| Dimensions: | 18mm x 216mm x 278mm |
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Lorynn Divita
Lorynn Divita is an associate professor of apparel merchandising in the Department of Human Sciences and Design at Baylor University, where she has been a member of faculty since 2002. She is the author of Fashion Forecasting 5th ed. (Bloomsbury) and numerous academic journal articles. Dr. Divita has presented her research nationally and internationally.
Joseph H. Hancock II is a professor at Drexel University, USA, in the department of design. He has worked in management, branding, merchandising, and leadership for landmark companies, including The Gap, The Limited Corporation, and Target Corporation. He is the principal editor for the journal Fashion, Style & Popular Culture.
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