Herd, 1st Edition
How to Change Mass Behaviour by Harnessing Our True Nature
$24.70
- Paperback
432 pages
- Release Date
17 July 2009
Summary
”…fascinating. Like Malcolm Gladwell on speed.”
—THE GUARDIAN
“HERD is a rare thing: a book that transforms the reader’s perception of how the world works”.
—Matthew D’Ancona, THE SPECTATOR
“This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru.”
—Daniel Finkelstein, THE TIMES
This paperback version of Mark Earls’ groundbreaking and award winning book comes updated wi…
Book Details
| ISBN-13: | 9780470744598 |
|---|---|
| ISBN-10: | 0470744596 |
| Author: | Mark Earls |
| Publisher: | John Wiley & Sons Inc |
| Imprint: | John Wiley & Sons Inc |
| Format: | Paperback |
| Number of Pages: | 432 |
| Edition: | 1st |
| Release Date: | 17 July 2009 |
| Weight: | 454g |
| Dimensions: | 23mm x 130mm x 198mm |
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Critics Review
“The PM’s advisers would do well to consult the work of Mark Earls, whose book, Herd, explores the extent to which ‘the physics of mass behaviour’ are governed by imitation more often than ideological purpose.” (Matthew D’Ancona, Evening Standard)
“As the riots spread throughout London and the rest of the country, I grabbed for my edition of Herd to see what it held to explain behaviour such as this. Author Mark Earls talks about how people’s behaviour can be influenced by a ‘system that is primed.’” (Research)
“Earls has a beguiling and an irrepressible intellectual curiosity, so the book becomes a very enjoyable and allusive compendium….” (The Guardian, March 2007)
“Bold in its conception and engaging in execution, offers the most radical new theory of consumer behaviour in a generation” (Gulf Business, March 2007)
”…brain-stretching stuff, looking at economic patterns, investment history and behavioural psychology to help the reader become a shrewder investigator.” (Securities and Investment Review, March 2007)
“It will change the way you think about marketing. It will also change the way you think about yourself.” (Marketing Direct, November 2007)
Mark Earls
Mark Earls is one of the leading thinkers about brands, marketing and mass behaviour.
He has held senior positions in some of the largest and most influential communications companies in the world – his last job was as chair of Ogilvy’s Global Planning Council, prior to which he was Planning Director at the revolutionary St. Luke’s Communications in London.
His written work has regularly won awards from his peers and is considered by many to be amongst the most influential being written about consumer and mass behaviour today. His first book, Welcome to the Creative Age, was widely read and discussed and has been translated into several languages. HERD has received recognition and praise in a number of fields and Mark has travelled extensively to talk about HERD with audiences drawn from both the business and the public sector.
Mark lives in North London but would rather be watching cricket or fishing, ideally somewhere sunny.
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