Pioneers, Hidden Champions, Changemakers, and Underdogs by Mark J. Greeven - ISBN: 9780262547895
Paperback
Uncover China’s hidden innovators: pioneers, champions, underdogs, and changemakers rise.

Pioneers, Hidden Champions, Changemakers, and Underdogs

Lessons from China's Innovators

$52.41

  • Paperback

    216 pages

  • Release Date

    9 May 2023

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Summary

An insider’s view of China’s under-the-radar, globally competitive innovators.

Chinese innovators are making their mark globally. Not only do such giants as Alibaba and Huawei continue to thrive and grow through innovation, thousands of younger Chinese entrepreneurs are poised to enter the global marketplace. In this book, Mark Greeven, George Yip, and Wei Wei offer an insider’s view of China’s under-the-radar, globally competitive innovators.

The authors, all experts on Chine…

Book Details

ISBN-13:9780262547895
ISBN-10:0262547899
Author:Mark J. Greeven, George S. Yip, Wei Wei
Publisher:MIT Press Ltd
Imprint:MIT Press
Format:Paperback
Number of Pages:216
Release Date:9 May 2023
Weight:369g
Dimensions:229mm x 152mm
About The Author

Mark J. Greeven

Mark J. Greeven is Professor of Innovation and Strategy at IMD Business School in Lausanne and coauthor of Business Ecosystems in China- Alibaba and Competing Baidu, Tencent, Xiaomi, and LeEco.

George S. Yip is Emeritus Professor of Marketing and Strategy at Imperial College Business School in London and coauthor of China’s Next Strategic Advantage- From Imitation to Innovation (MIT Press). He divides his time among Boston, London, and Maine.

Wei Wei is Founder and CEO of the Shanghai-based consulting firm GSL Innovation.

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