The Pocket Universal Principles of Branding
100 Key Concepts for Defining, Building, and Delivering Brands
$21.41
- Paperback
216 pages
- Release Date
10 June 2025
Summary
This pocket-size version of Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding in a handy, condensed take-along format.
Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimatel…
Book Details
| ISBN-13: | 9780760393826 |
|---|---|
| ISBN-10: | 0760393826 |
| Author: | Mark Kingsley |
| Publisher: | Quarto Publishing Group USA Inc |
| Imprint: | Rockport Publishers |
| Format: | Paperback |
| Number of Pages: | 216 |
| Release Date: | 10 June 2025 |
| Weight: | 231g |
| Dimensions: | 127mm x 127mm |
| Series: | Rockport Universal |
You Can Find This Book In
Mark Kingsley
Mark Kingsley is a creative director and strategist with a wide range of experience and recognition. He is a faculty member in the School of Visual Arts Masters in Branding program. As Executive Strategy Director at Collins, he developed the new global positioning for Ogilvy and helped Equinox enter the luxury hotel business. For over 17 years, his studio Greenberg Kingsley specialized in music and arts, including several years of branding and advertising for Central Park SummerStage; work for the Guggenheim Museum store; and music packaging for John Coltrane, Pat Metheny, and Quincy Jones. His current studio, Malcontent, serves global advertising firms, fin-tech startups, arts organizations, living legends, and Pulitzer Prize winners.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.