Customer 360
How Data, AI, and Trust Change Everything
$39.34
- Hardcover
256 pages
- Release Date
22 November 2024
Summary
Become more competitive by developing a superior customer experience through data, AI, and trust - and get your organization ready for AI agents like Agentforce
Customer 360: How Data, AI, and Trust Changes Everything delivers key insight and vision on using emerging technologies to delight customers and become more competitive by providing a superior customer experience. Find out why AI agents like Agentforce need a strong foundation of customer data. This b…
Book Details
| ISBN-13: | 9781394273614 |
|---|---|
| ISBN-10: | 1394273614 |
| Author: | Martin Kihn, Andrea Chen Lin |
| Publisher: | John Wiley & Sons Inc |
| Imprint: | John Wiley & Sons Inc |
| Format: | Hardcover |
| Number of Pages: | 256 |
| Release Date: | 22 November 2024 |
| Weight: | 454g |
| Dimensions: | 28mm x 160mm x 234mm |
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Martin Kihn
MARTIN KIHN is SVP, Strategy, Marketing Cloud at Salesforce. Previously, he was a leading Gartner analyst covering marketing technology and analytics and a VP at Digitas. He is the author of five books including Customer Data Platforms with Chris O’Hara and House of Lies. His articles have appeared in Forbes, the New York Times, AdExchanger, GQ, New York, and others.
ANDREA CHEN LIN a Vice President of Corporate Strategy at Salesforce, leads next generation growth and competitive positioning including data, AI, analytics, automation and integration. Prior to Salesforce, Andrea was the founder and CEO of Pareto Strategy, Inc. a boutique firm, where she served as an advisor or as interim CEO/GM of several companies from VC funded startups to Global 1000 companies.
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