Small Data
The Tiny Clues That Uncover Huge Trends
$25.54
- Paperback
288 pages
- Release Date
28 February 2017
Summary
Martin Lindstrom, one of the 100 Most Influential People in The World and a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thing.
In an era where many believe Big Data has rendered human perception and observation ‘old-school’ or passe, Martin Lindstrom shows that mining and matching technological data with up-close psychological insight creates the ultimate snapshot of who we really are and what we really want. H…
Book Details
| ISBN-13: | 9781473630130 |
|---|---|
| ISBN-10: | 1473630134 |
| Author: | Martin Lindstrom Company |
| Publisher: | John Murray Press |
| Imprint: | John Murray Business |
| Format: | Paperback |
| Number of Pages: | 288 |
| Release Date: | 28 February 2017 |
| Weight: | 200g |
| Dimensions: | 196mm x 130mm x 24mm |
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Critics Review
Such research borrows from anthropology and ethnography. Like its academic cousins, it provokes some interesting reflections about enduring human difference in an increasingly homogenised world. - The Daily Telegraph
About The Author
Martin Lindstrom Company
Martin Lindstrom is a consultant to a Who’s Who of brand-leading companies. In 2009, TIME Magazine recognized him as among the Top 100 Most Influential People in the World. He is the author of the international bestseller, BUYOLOGY, and five other books on branding and consumer behaviour. He is featured regularly in almost every major publication in the US and worldwide. Lindstrom has appeared more than twenty times on NBC’s Today Show as well as in Morgan Spurlock’s THE GREATEST MOVIE EVER SOLD and on AMERICA’S NEXT TOP MODEL. He is the author of the bestselling BUYOLOGY and most recently, BRANDWASHED.
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