Why Did You Buy That Drink?
$22.06
- Paperback
276 pages
- Release Date
30 September 2025
Summary
The surprising science behind everyday purchases
Why Did You Buy That Drink? unravels the fascinating science behind our everyday purchases. We all make decisions, knowingly or unknowingly, about what to buy on a daily basis. These decisions seem insignificant - they’re about sodas and paper towels - but they do hide more science than is originally apparent.
This book sheds light on these hidden forces at play - from the meanings we attach to brands, the impact of tim…
Book Details
| ISBN-13: | 9789815295030 |
|---|---|
| ISBN-10: | 9815295039 |
| Author: | Mehdi Bouhassoune |
| Publisher: | Penguin Random House SEA |
| Imprint: | Penguin Random House SEA |
| Format: | Paperback |
| Number of Pages: | 276 |
| Release Date: | 30 September 2025 |
| Weight: | 290g |
| Dimensions: | 19mm x 154mm x 232mm |
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Critics Review
‘This book offers a wonderful blend of behavioral science, marketing acumen, and vivid storytelling. It demystifies the psychological drivers, cultural nuances, and situational influences that shape consumer choices every modern marketer must understand!’
– Jochen Wirtz, Ph.D., professor of Marketing and vice dean for MBA Programs * National University of Singapore *‘We don’t buy things because of what they do. We buy them because of what they mean. Mehdi Bouhassoune shows us why. This highly readable history of consumer psychology should be required reading for research professionals. But it’s also fair game for those of us who are “consumer professionals”—in other words, anyone who has ever wondered why we buy.’
– Michael R. Solomon, Ph.D., professor of Marketing, Haub School of Business, Saint Joseph’s University‘Mehdi Bouhassoune’s Why Did You Buy That Drink? masterfully retraces the development of marketing, linking foundational theories to current consumer behavior. Through clear examples, it examines how complex influences impact everyday purchases, providing an intriguing look at the science behind every sip, splurge, and purchase.’
– Pierre Chandon, L’Oréal chaired professor of marketing, innovation, and creativity, INSEAD; and director, INSEAD-Sorbonne University Behavioral LabMehdi Bouhassoune
Mehdi Bouhassoune is a market research professional with academic credentials from the University of Strasbourg, the University of Birmingham, the London School of Economics, and the University of York. His career has spanned different global market research companies, where he has supported a wide array of advertisers, businesses, governments, and researchers in decoding the decision-making and behaviors of consumers. As a researcher, practitioner and consumer himself, Mehdi brings a unique yet approachable perspective to understanding the science behind everyday purchases.
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