Handbook of Emerging Market Multinational Corporations
$499.69
- Hardcover
304 pages
- Release Date
27 February 2015
Summary
The Handbook of Emerging Market Multinational Corporations focuses on why emerging market multinationals internationalize, how they do so and the advantages they explore and exploit as they internationalize. The Handbook highlights the requirement for new perspectives on theory and managerial practice to better comprehend this phenomenon.
Internationalizing firms from emerging markets are sweeping the global economy. Here, expert contributors offer interesting insight into eme…
Book Details
| ISBN-13: | 9781782544999 |
|---|---|
| ISBN-10: | 1782544992 |
| Author: | Mehmet Demirbag, Attilia Yaprak |
| Publisher: | Edward Elgar Publishing Ltd |
| Imprint: | Edward Elgar Publishing Ltd |
| Format: | Hardcover |
| Number of Pages: | 304 |
| Release Date: | 27 February 2015 |
| Weight: | 580g |
| Dimensions: | 156mm x 234mm |
| Series: | Research Handbooks in Business and Management series |
Mehmet Demirbag
Edited by Mehmet Demirbag, Professor of International Business and Deputy Dean, Essex Business School, University of Essex, UK and Attila Yaprak, Professor of Marketing and International Business and Director, Doctoral Programs, Mike Ilitch School of Business, Wayne State University, US
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