Design Thinking for Business and Management
Strategies, Principles and Practice for Innovation
$79.86
- Paperback
280 pages
- Release Date
24 November 2026
Summary
An informative text for understanding and applying design thinking across strategic organizations.
Design Thinking for Business and Management examines how design thinking can be used as a strategic capability to drive innovation, problem solving and organizational transformation. Written by Mersha Aftab, this textbook is designed for final-year undergraduate and postgraduate students studying design thinking and design manag…
Book Details
| ISBN-13: | 9781398626034 |
|---|---|
| ISBN-10: | 1398626031 |
| Author: | Mersha Aftab |
| Publisher: | Kogan Page Ltd |
| Imprint: | Kogan Page Ltd |
| Format: | Paperback |
| Number of Pages: | 280 |
| Release Date: | 24 November 2026 |
| Weight: | 666g |
| Dimensions: | 240mm x 170mm x 15mm |
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About The Author
Mersha Aftab
Mersha Aftab is a senior lecturer in Design Management and Director of MA Design Management courses at Birmingham City University. She also leads an international network called Design-led Transformation, where she spearheads efforts to unite stakeholders from the public, private, and higher education sectors to explore the pivotal role of design in driving transformative change. She has a wealth of experience in human-centred design, working with organizations such as Philips, Soil Machine Dynamics and Unilever.
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