The Importance of Small Decisions

An excellent study of human psychology, evolution, modes of thinking. Read this book.

An enticing digest, with shades of (and references to) Daniel Kahneman’s Thinking Fast and Slow and James Surowiecki’s The Wisdom of Crowds.

A neat little primer on an evolutionary approach to decision theory.

“Why worry about the underlying causes of global warming when we can see what tens of millions of our closest friends think?” ask the authors, building to a fine, satirical climax…. There is much fun to be had reading the garrulous banter of these three extremely smart academics.

Michael J. O’Brien is Provost and Professor of History at Texas A&M University-San Antonio and the coauthor of I’ll Have What She’s Having- Mapping Social Behavior and The Acceleration of Cultural Change- From Ancestors to Algorithms (both published by the MIT Press).R. Alexander Bentley is Professor and Chair of the Department of Anthropology at the University of Tennessee and coauthor of I’ll Have What She’s Having- Mapping Social Behavior and The Acceleration of Cultural Change- From Ancestors to Algorithms (both published by the MIT Press).William A. Brock is Professor Emeritus of Economics at the University of Wisconsin-Madison, Research Professor at the University of Missouri, and a member of the National Academy of Science.An internationally recognized leader at the intersection of design and technology, John Maeda is Executive Vice President/Chief Experience Officer at Publicis Sapient. He was the 16th President of the Rhode Island School of Design (RISD). He is the author of Design by Numbers, The Laws of Simplicity, and Redesigning Leadership, all published by The MIT Press.

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