AI and the Convergence of Global Multimedia

Mokhtar Elareshi

Mokhtar Elareshi is an Associate Professor of Public Relations and Communication Studies at the College of Communication, University of Sharjah, United Arab Emirates. He holds a BA in Media and Communication Studies and an MA in Public Relations from the University of Benghazi, Libya, and a PhD in Media and Communication Studies from the University of Leicester, UK.

With over 20 years of academic experience, Dr. Elareshi has taught undergraduate and postgraduate courses in public relations, media, and communication at several universities across the Middle East, including the University of Sharjah, Al Ain University, Tripoli University, Misurata University, and Azzaytuna University, where he previously served as Head of the Media Department.

His research interests include AI in communication, digital media, public relations, social media, political communication, and organizational communication. He has secured and managed competitive research grants and has published extensively in leading Scopus-indexed and internationally recognized journals. Dr. Elareshi also serves as an editor, reviewer, and conference organizer for several international academic publications and scholarly events.

Abdulkrim Ziani

Abdulkrim Ziani is a Professor of Digital Media and Communication Studies and Dean of the College of Media and Public Relations at Liwa University, UAE, since 2026.

Ziani holds a PhD in Media and Communication Sciences from Université Stendhal – Grenoble 3, France (2007). He worked as an Assistant Professor at the University of Tripoli, Libya, from 2001 to 2012, before joining the University of Bahrain (2012–2020).

He has served as Editor-in-Chief of the Africa News Portal since 2013 and previously held the position of Director of the Libyan Al-Badeel Satellite Channel (2009–2011). His main areas of research and professional interest include journalism, digital journalism, new media, news coverage, and emerging technologies in media and communication.

This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.