Great by Choice

Jim Collins … is the most influential management thinker alive * Fortune *
For this guru, no question is too big * New York Times *
A sensible, well-timed and precisely targeted message for companies shaken by macroeconomic crises * Financial Times *
Jim Collins has built a reputation as something of a myth buster … This book is recommended * Financial World *
“Luck is not a strategy” the authors conclude. What determines any organization’s success is how it prepares for both good and bad luck. They call this getting a “positive return” on luck and, if Good to Great’s four million-plus sales are anything to go by, this idea will be embedded in corporate speak before you know it – Philip Delves Broughton, author of What They Teach you At Harvard Business School * Management Today *
The fascinating detail of the book is its attempt to engage with the role of luck in the success of an enterprise and its finding that they become great by choice rather than chance * Significance magazine *
If you want to understand what it takes to run a great company in any circumstances and you admire brilliant analysis and a clear, evocative writing style, then Great By Choice is worth five stars out of five – James Scouller * People Management *
The findings are quite staggering. Many of the assumptions we have made about managing in these challenging times are questioned and often found wanting … The book really does provide a new prospective on leadership * Quality World magazine *

Jim Collins is author or coauthor of six books that have sold more than 10 million copies worldwide, including the bestsellers Good to Great, Built to Last, and How the Mighty Fall. Jim began his research and teaching career on the faculty at Stanford Graduate School of Business, where he received the Distinguished Teaching Award in 1992. He now operates a management laboratory in Boulder, Colorado, where he conducts research, teaches, and consults with executives from the corporate and social sectors.

Morten T. Hansen is a management professor at the University of California, Berkeley (School of Information), and at INSEAD. Formerly a professor at Harvard Business School, Morten holds a PhD from Stanford Graduate School of Business, where he was a Fulbright scholar. He is the author of Collaboration and the winner of the Administrative Science Quarterly Award for exceptional contributions to the field of organization studies. Previously a manager with the Boston Consulting Group, Morten consults and gives talks for companies worldwide.

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