Don't Believe the Hype

Natalie Lewis’s debut novel is an addictive, glorious romp through the world of fashion PR. Reading Don’t Believe the Hype feels like spending time with your funniest, most gossipy, best dressed friend * Clare Pooley *
READ IMMEDIATELY * Claudia Winkleman *
This book lifts the lid on the mad world of fashion * Anya Hindmarch *
This book is hilarious. The season’s must have * Minnie Driver *
A brilliant fictionalised account of the industry … Perfect for fans of The Devil Wears Prada * MyWeekly *
A romp of a novel that’s just so much fun, I absolutely adored this behind-the-scenes glimpse into the messy world of fashion PR * Laura Jane Williams *
A fictional behind-the-scenes look at the absurdities of the fashion industry, written by a PR with more than 30 years’ experience * The Bookseller *
A hilarious dive into the fascinating world of fashion PR, with copious amounts of glamour, demanding clients, and lots of twists. I was swept up in Frankie’s world and didn’t want it to end! * Heather Darwent *
Fans of The Devil Wears Prada will love this * Prima *
I literally gobbled this book up in one sitting. Great fun * Bishop’s Stortford Independent *
A fun glimpse into the fabulous word of fashion * MyWeekly *
This brilliant book by Natalie Lewis, who worked for 30 years in the industry, offers an unrivalled behind-the-scenes look at fashion PR * Hello! *
Fans of THE DEVIL WEARS PRADA and CALL MY AGENT will love this one! * Shemazing *
The most exciting novel published in 2023 – Ed Vaizey * Times Radio *
So very charming … A perfect early summer read. It is a journey not only of the ups and downs of fashion PR, but of self-discovery, of growing up and finding paths you never could have expected, developing and keeping an open mind at every sequinned and studded obstacle * The National, Scotland *

Natalie Lewis is an expert with over thirty years’ experience working in fashion PR with the biggest names in the business including Net-a-Porter, Jimmy Choo, Matches, Diane von Furstenburg and Anya Hindmarch. After selling her agency in 2007, Natalie consulted on a freelance basis with a range of high-profile clients including Bella Freud, Robbie Williams, Victoria Beckham and Claudia Schiffer. In June 2020, Natalie took a sabbatical from the fashion world to write Don’t Believe the Hype.

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