It Just Works
The Nine Simple Rules of Apple's Success
$43.01
- Hardcover
320 pages
- Release Date
15 September 2026
Summary
What is the secret ingredient in every billion-dollar product, from the iPhone to ChatGPT? Simplicity. Humans love simplicity; it’s a deep-seated obsession. In a world of increasing chaos, Apple has built the world’s most valuable company on this single principle.
In It Just Works, top-level Apple veteran Neil West distils the company’s approach into a clear, actionable guide for leaders, entrepreneurs and anyone ready to make a bigger impact.
This book will show you …
Book Details
| ISBN-13: | 9781035082001 |
|---|---|
| ISBN-10: | 1035082004 |
| Author: | Neil West |
| Publisher: | Pan Macmillan |
| Imprint: | Macmillan Business |
| Format: | Hardcover |
| Number of Pages: | 320 |
| Release Date: | 15 September 2026 |
| Weight: | 526g |
| Dimensions: | 29mm x 165mm x 248mm |
| Audience Age: | 18 |
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Critics Review
This book suggests that the secret of Apple’s success is hiding in plain sight: it is the relentless pursuit of simplicity. Perhaps it says something about most of the world’s other large corporations that, while they yearn to replicate the end result, they find it altogether impossible to replicate the means – Rory Sutherland, author of Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity
‘In this actionable debut business guide, former Apple executive West draws from his decade overseeing the company’s music department in the UK and Europe to champion simplicity as the ‘magic ingredient’ for entrepreneurial success … Packed with insider knowledge, this is a must-read for business leaders seeking to innovate and communicate clearly and effectively’ – Publishers Weekly
Neil West
Neil West spent ten years as Apple’s Head of Music in the UK & Europe, helping grow iTunes into the world’s biggest music retailer. He then spent six years as Head of Apple Services for Southern Europe - managing App Store, Apple Music, Apple TV+, Fitness+, Apple Books, and more - a billion-dollar business.
It Just Works is his first book.
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